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Senior CRM Strategy Specialist

Mohegan Sun • Uncasville, CT, US • published 2026-09-25 05:23:59.513580

Description

**JOIN OUR TEAM AND EXPERIENCE ENDLESS CAREER POSSIBILITIES** **IF YOU ARE AN EXISTING TEAM MEMBER,** **PLEASE CLICK THE FOLLOWING LINK TO BE TAKEN TO THE INTERNAL CAREER SITE:** **MOHEGAN INTERNAL CAREER SITE** **Position Summary:** The Senior CRM Strategy Specialist is responsible for leading key CRM initiatives that drive customer retention, engagement, and lifetime value across digital gaming. This role serves as a subject\-matter expert in CRM platforms, customer segmentation, and campaign performance analysis, delivering actionable insights and strategies that maximize ROI. This role partners closely with stakeholders across the business and supervises CRM Specialists. **Primary Duties and Responsibilities** includes but are not limited to: * Leads the design, execution, and optimization of CRM campaigns to drive customer retention, reactivation, and ARPU * Translate business objectives into actionable segmentation, targeting, and personalization strategies * Creates target selections and suppressions, configures marketing offers, establishes testing strategies (A/B, multivariate, control groups), and manages campaign automation schedules * Analyzes customer lifecycle trends ...

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