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Manager, Social Media Strategy

Green Thumb Industries • Chicago, IL, US • published 2026-10-10 15:03:03.624959

Description

**The Role** ------------ As a member of the Marketing team, the **Manager, Social Media Strategy** will lead the social media function across GTI's portfolio of brands. This role is responsible for setting the vision, strategy, and operational excellence of the social media discipline while building and developing a high\-performing team. They will oversee the social media ecosystem across multiple brands, empowering Social Media Managers to own strategy and execution for their respective businesses while ensuring alignment to overarching brand and marketing objectives. Reporting to the Director of Events \& Experiences, the Manager, Social Media Strategy will directly lead a team of Social Media Managers, an Influencer \& Affiliate Manager, and a Community Manager, serving as both a people leader and the organization's social media center of excellence. This role will drive cross\-functional social strategy and alignment with Brand, Creative, Compliance, Events \& Experiences, Communications, and Marketing Leadership teams. They will establish channel, audience growth, engagement, storytelling, and content strategies; oversee social performance and reporting; manage budgets and r...

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