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Local Marketing Manager, Bonefish Grill

Bloomin' Brands • Tampa, FL, US • published 2026-09-29 08:55:30.912850

Description

The Local Marketing Manager is responsible for ensuring flawless execution of marketing initiatives at the restaurant/DMA level, as well as development of strategies and tactics designed to drive local restaurant/DMA level traffic, revenue, and growth. The role will participate in strategic planning, development, implementation, and coordination of new and existing marketing initiatives for the brand. Focus will include restaurant relocations, remodels, new restaurant openings, restaurant/DMA level planning and support, community outreach, developing experiential partnerships and sponsorships. This role will be responsible for market specific and regional traffic driving programs with Brand growth and integrity in mind. This position is based in our Tampa, FL restaurant support center. **ESSENTIAL DUTIES** **Local Marketing Strategy:** * ***Develop localized marketing plans:*** Create and implement tailored marketing strategies at the DMA level based on market research and local demographics. * ***Set objectives and KPIs:*** Establish clear goals and performance metrics to measure the effectiveness of local marketing efforts. * ***Leverage research and insights:*** Display a deep u...

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