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Associate Brand Manager

Lakeshirts • Detroit Lakes, MN, US • published 2026-10-24 02:05:30.344700

Description

**BUILDING BRANDS THAT BRING THE DESTINATION TO LIFE** **THE OPPORTUNITY** Does a weekend of outdoor adventure, local shops, and a worn\-in tee sound like your kind of life? Can you spot what makes a resort town feel like a community and translate that into a brand? If that excites you, this role may be for you. We're looking for a strategic and driven Associate Brand Manager to lead the marketing strategy, positioning, and expression of several of our resort brands. This role is one of two brand\-centric roles on the resort division at Lakeshirts and this associate brand manager is responsible for elevating our brand presence across destination and outdoor lifestyle markets for Yesterdays, EMITGT, and Lakeshirts \- our company brand presence and community engagement. You'll collaborate closely with Sales, Product, Creative Directors, and retail partners to ensure our brands show up clearly, creatively, and competitively \-through tailored go\-to\-market strategies, email marketing, catalogs, photoshoots and content creation, and partner communications. This role blends brand strategy with hands\-on execution, offering the opportunity to shape how resort communities experience and ...

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