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DIRECTOR, BRAND MARKETING

Jack in the Box • San Diego, CA, US • published 2026-09-30 07:58:48.869857

Description

This role is responsible for leading the development and execution of integrated brand marketing initiatives that strengthen brand equity, drive traffic and sales, and bring the Jack in the Box brand strategy to life across all consumer touchpoints. This role partners closely with Product Marketing, Growth Marketing, Strategic Insights, Creative Services, Media, and agency partners to develop breakthrough campaigns, launch new products and promotions, and ensure a consistent, distinctive brand experience. Acts as a steward of the Jack in the Box brand, translating strategy into actionable marketing plans, briefs, campaigns, and programs that resonate with consumers and deliver measurable business results. KEY DUTIES/RESPONSIBILITIES: **Brand Strategy \& Planning** Leads the development of annual and quarterly brand marketing plans that support business objectives, drive customer engagement, and strengthen brand relevance. Partners with respective VP to translate brand positioning into actionable marketing strategies and communications plans. Maintains a deep understanding of consumer behavior, category dynamics, cultural trends, and competitive activity to identify growth opportuni...

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