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Performance Creative Strategist, University Communication and Marketing

Lipscomb University • Nashville, TN, US • published 2026-10-19 18:32:16.051392

Description

Lipscomb University is looking for a Performance Creative Strategist to own the creative strategy and execution behind our paid media campaigns. You know the difference between a concept, an angle and a hook. More importantly, you know how to test each one. You will research what prospective students care about, turn those insights into concepts and angles, and create work that earns attention in a category where a lot of advertising looks the same. We are looking for creative that goes beyond the expected student and campus shots, and familiar higher\-ed formulas to show what makes Lipscomb distinctive. You’ll create and build the ads, launch tests and use performance data to decide what comes next. What worked? Why? What needs a new hook? What should we iterate, scale or retire? **Responsibilities:** * Creative Analysis and Testing * Conduct asset\-level creative analysis weekly: what worked, why and what to do next. Tag winning elements (hook type, CTA style, format, visual approach) to build a learning library over time. * Monitor key creative metrics including hook rate, hold rate, click\-through rate, frequency and conversion rate. * Build and maintain dashboards that track p...

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