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Head of Brand Marketing, CPG

People Inc. • Remote, US • published 2026-10-09 03:03:30.788691

Description

**Job Title** Head of Brand Marketing, CPG**Job Description** **About The Team \| The Team and/or Brand.** The Brand Marketing team for our CPG division develops and brings to market brand\-led go\-to\-market narratives, editorial programs, sales materials, and proactive opportunities across the Lifestyle portfolio. In close partnership with Editorial, Sales, Sales Marketing, Content Strategy, Account Strategy, Design, and other internal teams, the group translates brand strengths, audience insights, and marketplace opportunities into compelling pre\-sale materials and advertiser\-ready programs. **About The Positions Contributions:** **Weight %** **Accountabilities, Actions and Expected Measurable Results** 30% Brand Strategy \& Positioning: Own the brand positioning and go\-to\-market narrative for assigned brands, ensuring core messages, audience storylines, and editorial priorities are translated into clear, compelling materials for advertising clients across relevant categories. 25% Editorial Communication \& Opportunity Packaging: Lead conversations with editorial teams to identify high\-value initiatives, tentpoles, franchises, and content opportunities. Package these opport...

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