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CRM Specialist (Las Vegas or Jersey City)

Caesars Entertainment • Las Vegas, NV, US • published 2026-10-03 09:13:43.187868

Description

Caesars has an amazing opportunity for someone’s next great career adventure. Your CRM experience will get you through the door and into an organization and department that is growing rapidly. Break into the exciting industry of iGaming where career growth is all up to you! Work with the best, learn from the best, and contribute your talents and insights. As the CRM Specialist, you will manage Caesars' CRM campaigns and drive retention through all appropriate CRM channels, including email marketing, in\-app messages and push messages. You will develop and carry out CRM strategy and define campaigns throughout the customer lifecycle to maximize customer retention. * Be hands\-on in creating, segmenting, and launching remarketing campaigns, primarily emails, in\-app \& push notifications * Building emails, proofreading, testing links, confirming record counts * A/B or multivariant testing on various CRM campaigns to establish which is the most effective * Tracking and reporting on CRM campaigns to guide improvements, and report into the Director * Ensuring all CRM campaigns comply with current best practices in the industry * Oversee team of coordinators, assigning tasks, and assist ...

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