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Digital Media Specialist

Epicosity • Sioux Falls, SD, US • published 2026-10-03 09:13:43.186915

Description

The Digital Media Specialist is the technical engine of the Epicosity media team. This role holds Responsible or Accountable ownership of every digital platform — paid search, paid social, programmatic, tracking, and analytics implementation. As the team's digital execution authority, the ADMS directly determines campaign quality, data integrity, and optimization velocity across all client accounts. **YOUR PRIMARY RESPONSIBILITIES** **Paid Media Campaign Management** * Plan, build, and manage paid media campaigns across platforms including Google Ads, Meta, LinkedIn, programmatic display, and other relevant channels. * Develop and implement audience targeting strategies using first\-party data, platform audiences, and third\-party segments to reach the right users at the right time. * Write and test ad copy, headlines, and calls to action in collaboration with the creative team, applying performance insights to improve messaging over time. * Manage campaign budgets with precision, allocating spend efficiently to maximize return and meet client KPIs. * Perform ongoing bid management, A/B testing, and creative rotation to continuously improve campaign efficiency and results. **Analyt...

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