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Director, Digital Marketing

Smile Brands Inc. • Remote, US • published 2026-10-09 09:03:26.628570

Description

Overview: **Smile Brands** is seeking a strategic, data\-driven **Director of Digital Marketing** to lead digital patient acquisition and engagement initiatives across our growing network of dental practices. This role is responsible for developing and executing digital marketing strategies that drive new patient growth, strengthen brand visibility, optimize the patient journey, and support practice performance. The ideal candidate combines deep expertise in performance marketing, website strategy, SEO, healthcare marketing compliance, and customer communications. This leader will oversee digital channels, agency partnerships, website development, analytics, and patient\-facing digital experiences while ensuring all marketing activities adhere to healthcare regulatory and privacy requirements. Schedule (days/hours): Monday \- Friday 8am \- 5pm Responsibilities: **Digital Growth \& Patient Acquisition** * Develop and execute digital marketing strategies that drive new patient acquisition and appointment conversions. * Own performance across paid search, paid social, display, SEO and GEO, video, and emerging digital channels. * Establish KPIs, attribution models, and reporting framew...

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