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Dir, Digital Platforms & Marketing Automation

American Management Assoc. • New York, NY, US • published 2026-10-24 08:05:11.042827

Description

American Management Association (AMA), a world leader in talent development, is seeking a **Director, Digital Platforms \& Marketing Automation** to lead and advance AMA’s digital marketing ecosystem. This hands\-on digital marketing leader will execute and improve our website, marketing automation, and digital customer experience. This role will turn strategy into automated customer journeys, website enhancements, and measurable improvements in engagement and conversion. The ideal candidate has strong experience with enterprise marketing automation platforms and is comfortable working across website management, customer journeys, analytics, testing, and external agency partners. Job Responsibilities * Build and optimize automated customer journeys including lead nurture, abandoned cart, cross\-sell, renewal, reactivation, and post\-purchase programs. * Improve email segmentation, personalization, testing, deliverability, and conversion. * Manage the ongoing enhancement of AMA’s website and digital customer experience, including navigation, search, forms, landing pages, registration, and checkout. * Translate business needs into clear requirements for AMA’s website development agen...

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