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Segment Marketing Manager

Affinity Group, Sales & Marketing • Dallas, TX, US • published 2026-10-08 09:03:35.734366

Description

**BROAD FUNCTION AND SCOPE OF THE POSITION:** The Segment Marketing Manager owns segment marketing strategy and direction for Affinity Group's foodservice business across the National Chains, Regional Chains, Street, C\-Store, Distributor, On\-site, K\-12, and Military segments. This role leads and develops a team of Segment Marketing Specialists, setting priorities and direction while the team owns day\-to\-day execution of insights, sales tools, customer communications, and segment events. The Manager builds strong relationships with segment leads, sellers, and senior stakeholders to align segment marketing with broader business objectives, represents segment marketing in cross\-functional and leadership discussions, and ensures all efforts deliver measurable, ROI\-driven results. **Strategy \& Insights** * Set the segment insights and strategy agenda, directing Segment Marketing Specialists in gathering and synthesizing market insights across all segments. * Translate segment insights into marketing strategy and content priorities, leveraging cross\-functional capabilities including sales enablement and culinary. * Own alignment of segment marketing strategy and planning with ov...

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