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Digital Marketing Strategist

University of Texas at Arlington • Arlington, TX, US • published 2026-10-09 03:03:30.792109

Description

Job ID 16547 Location Arlington, TX Full/Part Time Full\-Time Regular/Temporary Regular **Salary** ---------- The annual salary for this position ranges from $65,600 to $84,999\. The final offer will be commensurate with the candidate’s relevant experience and qualifications. **Documents Needed to Apply** ----------------------------- **Required**: * **Resume** * **Cover letter** * **References (minimum of three)** **Purpose of Position** ----------------------- The Digital Marketing Strategist leads marketing analytics, performance measurement, and strategic coordination across UTA Online marketing channels and partnerships. This position serves as a central point of integration among UTA Online, the university’s online program management partner, external digital marketing vendors, Marketing, Messaging, and Engagement, and the Office of Information Technology. The strategist oversees full\-funnel marketing analytics, from initial awareness and lead generation through enrollment and retention, by integrating and analyzing data across multiple platforms and partners. This role translates marketing performance data into actionable insights, establishes consistent reporting practices...

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