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Global Head of Paid Media

Aon • Chicago, IL, US • published 2026-10-06 13:34:04.220537

Description

Posting Description: The Global Head of Paid Media will define and own Aon’s global paid media strategy, setting the vision, standards and operating discipline for campaigns delivered across channels and the full marketing funnel. This role will lead the paid media team in driving high\-quality, measurable campaign activity across awareness, engagement, demand creation, retargeting and conversion. As a key member of the Digital Marketing leadership team, the role will partner closely with regional marketing leaders and CMOs, global functions and solution lines, digital channel leaders and key agency partners to build consistency, strengthen best practice and improve ROI across Aon’s paid media investment. **Responsibilities include:*** Own the global paid media strategy and operating model for digital campaigns across the full funnel. * Set consistent standards for paid media planning, execution, governance, measurement and optimization across regions and solution lines. * Drive stronger ROI from paid media investment through disciplined performance management, testing, audience strategy and budget effectiveness. * Lead and develop the paid media team, ensuring clear priorities, st...

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