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Livestock Marketing Intelligence & Analytics Manager

Zoetis • NC, US • published 2026-10-09 21:03:19.974475

Description

The Livestock Marketing Intelligence \& Analytics Manager analyzes sales, market share, customer, and marketing data from sources such as CEESA, Animalytix, and Power BI to identify industry trends, evaluate marketing effectiveness, and assess market fluctuations. This role develops strategies and guides analyses that inform pricing, discounts, seasonal promotions, contracting, and other activities designed to optimize net revenue. The manager partners with Livestock Marketing, Sales, Finance, Business Analytics, Customer Operations, Market Research, Net Revenue Management (NRM), and Customer Experience teams to frame ad hoc analyses, test business hypotheses, and deliver data\-driven recommendations. The role builds knowledge of key brands and translates functional and market insights into annual strategic priorities and initiative recommendations. It establishes metrics, methodologies, dashboards, and structured leadership reporting to track market programs, net revenue performance, sales optimization, and field\-force effectiveness. This colleague identifies opportunities to apply artificial intelligence and helps develop and train AI models that make analysis more accessible to...

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