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Director, XBOX Brand

Microsoft • Redmond, WA, US • published 2026-11-06 00:59:38.680434

Description

**Overview** XBOX is seeking a visionary and highly collaborative Director, XBOX Brand to lead the strategy, stewardship and continued evolution of the XBOX brand globally. This leader will define how the brand shows up across an expanding ecosystem of hardware, services, games, experiences, partnerships and cultural moments, while building a clear and durable connection between brand investment and business impact. The Director, XBOX Brand, will operate at the intersection of brand, product, and culture. They will establish the long\-term brand agenda, translate business priorities into compelling player\-facing narratives, and create the clarity, systems and alignment required for teams around the world to deliver a consistent, premium and relevant XBOX experience. This role requires equal strength in strategic thinking and executional leadership. The Director, XBOX Brand can set a bold point of view, earn trust with leaders, inspire creative teams, influence across a complex organization, and turn ambition into work that players feel. **Responsibilities** * Define and evolve the long\-term XBOX brand strategy, positioning, architecture and narrative in support of business priori...

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