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Manager, Brand and Product Communications
REI • Seattle, WA, US • published 2026-10-03 15:14:19.356801
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Overview: At REI Co\-op, we work together to find better ways of working so everyone can enjoy the outdoors. When you join us, you’re supported in doing your best work while living a full life. You also help shape a stronger future for people and the planet. As Manager, Brand and Product Communications, you will lead communications strategy and execution that strengthen REI’s brand, elevate our product expertise, deepen member connection, and advance key business priorities. You will serve as a trusted advisor and collaborative partner across the co\-op. You will turn marketing initiatives, product launches and innovation, member experiences, partnerships, and cultural moments into clear and compelling stories that build trust, relevance, and connection with current and future members and customers. You will lead a team responsible for brand storytelling, product and expertise communications, editorial content, member expression, and earned media engagement. You will bring these areas together through a connected communications strategy that reinforces REI’s role as a specialty retailer, trusted outdoor authority, and purpose\-driven co\-op. Success in this role requires more than ...
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