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Product Marketing Specialist

Rockland Manufacturing • Bedford, PA, US • published 2026-10-06 01:33:33.780409

Description

Imagine being part of a team that builds all American products to help the nation grow, to BUILD. Rockland takes pride in building the best construction equipment attachments in the industry, all right here in the USA. We’re looking for new teammates to expand our ability to produce the best all American attachments money can buy, and we’re doing it right here in Bedford, PA. **What Would You Be Doing?** Our Product Marketing Specialist supports and grows Rockland’s Sales and Marketing efforts by finding new ways to sell our current products and helping identify, develop, and launch new ones. **Essential Functions:** * Creating content for our website, spec sheets, emails, mailings, and quarterly company newsletter, working alongside our outside marketing firm * Managing social media, paid advertising, and SEO to build brand awareness and generate new leads * Building customer automations and nurture campaigns, and tracking results to drive continuous improvement * Supporting trade shows, dealer events, customer visits, and new product launches * Researching competitors, customers, and new markets, and evaluating product ideas from the sales team * Developing product training conte...

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