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Norton Brand and Growth Acquisition Lead

Gen Digital Inc. • New York, NY, US • published 2026-10-23 20:05:56.691933

Description

**About Gen** Gen is a global company dedicated to powering Digital Freedom through its trusted consumer brands including Norton, LifeLock, Avast, MoneyLion and more. Our combined heritage is rooted in financial empowerment and cyber safety for the first digital generations, and today we deliver award\-winning cybersecurity, online privacy, identity protection, and financial wellness solutions to nearly 500 million users in more than 150 countries. We’re always looking for smart, fearless and high\-impact talent who see AI as a teammate – leveraging it to move faster and deliver meaningful results. **Role Overview** This role leads the plan for how Norton acquires new customers: where media dollars go, which audiences and products get priority, the role of pricing and promotion and which tests unlock the next stage of growth. You set full\-funnel media and performance goals, guide the Channel Centers of Excellence (CoE) on budget and priorities, and report weekly on what is working, what is at risk, and where to shift investment across owned, earned and paid channels. **Key Responsibilities** **Planning and Investment Strategy** * Set annual and quarterly acquisition goals and prio...

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