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Digital Marketing Specialist (BIL)

None • PR, US • published 2026-10-24 02:05:30.336248

Description

We are seeking a skilled and creative **Digital Marketing Specialist** to support digital marketing efforts, especially in the legal or professional services industry. The ideal candidate is experienced in content creation, campaign management, and marketing tools. **Key Responsibilities:** Strategy: * Analyze client websites, traffic, ad accounts, and competitors * Build digital marketing strategies that fit each client's budget and goals * Recommend channel mix, messaging direction, and KPIs * Adjust strategies based on performance data Web Build: * Build and edit pages on WordPress and Squarespace * Follow established design systems and brand guidelines * Adjust design systems when new content requires it * Keep page structure, hierarchy, and on\-page SEO clean SEO: * Run keyword research and competitive analysis * Write and implement white\-hat SEO (titles, meta, headings, internal linking, schema) * Plan and author content based on search intent and ranking opportunity * Run regular technical SEO checks and fix what is broken * Track rankings, traffic, and conversions and report on what changed SEM: * Build and launch paid search campaigns (Google Ads, Microsoft Ads) * Write a...

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