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Product Marketing Director

Sierra Select Distributors, Inc. • US • published 2026-10-01 21:59:21.718837

Description

Sierra Select is seeking an experienced and strategic Director of Product Marketing to lead product positioning, go\-to\-market strategy, marketing communications, and sales enablement across our portfolio of consumer technology, electronics, outdoor living, and related products. The ideal candidate combines strong strategic thinking with hands\-on marketing experience and understands how to translate product features and market trends into compelling value propositions for dealers, customers, and sales teams. Responsibilities * Develop and lead product marketing strategies aligned with company and revenue objectives. * Own product positioning, messaging, value propositions, and competitive differentiation. * Develop go\-to\-market plans for new products, product launches, and portfolio updates. * Conduct market, customer, competitor, and industry research to identify opportunities. * Create product marketing materials, presentations, sales tools, product guides, and promotional content. * Partner with sales, product, procurement, operations, and leadership teams to support product growth. * Develop sales enablement resources to help dealer partners and sales teams effectively comm...

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