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Social Media Specialist, TikTok

Hilti Group • Plano, TX, US • published 2026-10-06 01:33:33.784285

Description

* Plano, Texas, United States * Marketing * Experienced Professionals * 21157 **Elevate Hilti’s Social Presence** ----------------------------------- Under the direction of the Social \& Visual Media Manager, the Social Media Specialist is responsible for building awareness and engagement for the Hilti brand through the development, execution, and optimization of social media programs. This role's primary focus is the development and growth of Hilti North America's TikTok presence, including content strategy, content creation, publishing, community engagement, and performance tracking. Additionally, this role is responsible for supporting Hilti's presence on Reddit through proactive community management, participation in technical discussions, answering product and installation\-related questions, and collaborating with subject matter experts to provide credible, helpful guidance. The role helps increase brand visibility, strengthen customer relationships, and support discoverability across search engines and AI\-generated responses through authentic community engagement. The Social Media Specialist works closely with internal stakeholders, external partners, and subject matter exp...

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