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Marketing Strategist

Hoefer Welker • Kansas City, MO, US • published 2026-10-08 15:04:19.920314

Description

Job Description: The marketing strategist leads proposal strategy and content development that supports firm objectives. The role conducts client and market research, guides pursuit strategy, and collaborates with principals and senior staff. The strategist oversees proposal quality, mentors coordinators, and provides insights that improve decision\-making and pursuit performance. **Essential Functions:** * Lead strategy and development of responsive, competitive proposals. * Analyze RFP and RFQ documents to define approach, win themes, and content direction. * Direct proposal kickoff meetings and guide teams on strategy and messaging. * Conduct market and client research to support pursuit planning and inform principals. * Oversee proposal content quality for accuracy, compliance, and clarity. * Review scope, staffing, experience, and narratives for alignment with strategy. * Perform detailed quality control reviews of proposals and related materials. * Lead development of interview materials and coordinate strategic messaging. * Mentor coordinators and senior coordinators on proposal processes and best practices. * Lead post‑submittal debriefs to evaluate strategies and improve f...

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