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Audience Marketing Specialist

Haymarket Media • New York, NY, US • published 2026-09-30 01:58:36.320826

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Description

**Audience Marketing Specialist** The Audience Audience Marketing Specialist serves as the central operational engine and acquisition driver for the BMG Audience Development and Subscription Marketing team. This cross\-brand role is responsible for executing performance marketing initiatives to grow audiences across MM\+M, PRWeek, Campaign, and MCK, while streamlining data collection, maintaining subscriber databases, and executing monthly analytics workflows. By combining hands\-on paid campaign management with key operational support, this role actively drives new reader acquisition while enabling subscription marketers to optimize revenue generation. The ideal candidate is a hybrid growth marketer who is highly organized, analytical, and skilled at deploying paid media strategies alongside cross\-platform audience management. **Key Responsibilities** * Plan, build, and execute paid acquisition campaigns across SEM (Google Ads), paid social (LinkedIn, Meta), and programmatic advertising networks to drive new subscriber acquisition, high\-value readers, and lead generation. * Test and optimize diverse growth tactics including retargeting, native advertising, affiliate partnerships...


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