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Digital Marketer

The Backyard Life • Saint George, UT, US • published 2026-10-03 03:13:59.930645

Description

**About the Role** We're looking for an ambitious, results\-driven Digital Marketer to own the digital marketing for three of our companies. This is an in\-house role with direct impact on growth: you'll manage the ad accounts, run SEO/GEO and AI search optimization, build brand awareness, and make the calls on where marketing dollars go and how hard they work. The ideal candidate treats every dollar of ad spend like their own. You're curious, you test constantly, and you use AI tools as a real partner in your work, not a novelty. You don't wait to be told what's underperforming. You find it, fix it, and report back on what changed. **Core Responsibilities** * Manage and optimize paid ad accounts across three companies (Google Ads, Meta, and others as needed) * Own campaign strategy, budgets, bidding, targeting, and creative testing * Allocate spend across companies and channels based on performance to maximize ROI * Build strong, recognizable brands for each company through consistent messaging, visuals, and presence across channels * Grow brand awareness in our local markets so customers know us before they need us * Track and report on cost per lead, cost per acquisition, and re...

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