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Paid Media Sr Specialist

Philip Morris International U.S. • Stamford, CT, US • published 2026-10-08 09:03:35.735342

Description

**SR Specialist, Paid Media** ----------------------------- Be a part of a revolutionary change! At Philip Morris International (PMI), we're transforming our business to deliver a smoke\-free future. Based in our Stamford, CT headquarters, steps from Metro\-North and easily accessible from NYC, the Senior Paid Media Specialist will help launch and scale a new category and brand in the U.S. Reporting to the US Senior Manager, Paid Media, this role will drive audience\-led media strategy, agency management, campaign optimization, and performance measurement to build awareness, generate demand, and support business growth. Your day to day: * Lead planning, activation, optimization, and management of paid media campaigns across digital and offline channels. * Manage the media agency of record and ensure successful execution against objectives, budgets, and timelines. * Develop full\-funnel media strategies aligned to brand and commercial goals. * Build audience and geographic targeting plans with internal and agency partners. * Monitor campaign performance and provide data\-driven recommendations. * Establish measurement frameworks tied to business results, including sales and ROAS. * ...

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