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YouTube Channel and Programming Lead

National Basketball Association • Secaucus, NJ, US • published 2026-09-29 02:55:16.010022

Description

WORK OPTION: The NBA currently provides eligible employees the option of working remotely one day per week. \_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_ **Position Summary:** This role is for a true YouTube native — someone who lives and breathes the platform, understands its culture, and knows intuitively how to create NBA content that engages at scale. The YouTube Channel Strategy \& Programming Lead will own our content strategy across every format in the YouTube ecosystem: longform, Shorts, live, podcasts, and more. The right candidate knows what makes a video perform, how to build franchises that grow audiences over time, and how to adapt a global brand like the NBA for the way viewers watch on YouTube. This is a deeply creative and analytical role: this person will be the NBA’s leading voice on YouTube trends, mining platform signals and performance data to drive programming decisions, inspire new content ideas, and identify the next generation of creators to bring into NBA programs. This leader will be supported by Content Publishing and Production teams and work cross\-functionally with Content, Media Partnerships, Finance, Legal, and YouTube directly. **Major Responsibilities:** **C...

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