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Associate Director, Patient Support Experience & Engagement Lead - US Marketing Immunology

Merck • North Wales, PA, US • published 2026-10-07 03:03:12.889420

Description

Job Description **Job Summary:** The Associate Director, US Marketing Immunology, PSP Experience \& Engagement Lead is responsible for shaping the end\-to\-end patient and healthcare provider experience for the Immunology Patient Support Program, with strategic ownership across PSP branding, content and messaging, and the healthcare provider portal. This role translates patient support and brand strategy into a cohesive content ecosystem, ensuring the experience is consistent, useful, compliant, and designed around patient and provider needs. The role serves as the primary brand lead for PSP content development. This role also provides strategic leadership for portal scope, design requirements, feature prioritization, and launch readiness. This individual works collaboratively with the Patient Support Strategy Lead and cross\-functional partners across Brand and Consumer Marketing, Patient Access COE, Digital Human Health (DHH), Data Strategy, Field Leadership, Learning \& Development, Legal, Compliance, Privacy, Medical, MLR, and agency partners. The role will use patient and provider research, journey mapping, content performance, channel insights, and program feedback to evolve ...

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