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Marketing Data Scientist

IWCO • Chanhassen, MN, US • published 2026-10-14 02:23:50.155601

Description

The Marketing Data Scientist provides technical leadership for data\-driven marketing solutions that improve customer targeting, campaign performance, and client decision\-making. This role leads the development and ongoing improvement of predictive models, audience strategies, marketing experiments, and measurement frameworks. Working across a cross functional team, the Marketing Data Scientist translates complex customer data into actionable recommendations, follows analytical best practices, and communicates findings clearly to client and executive audiences. **Primary Duties/Responsibilities:** * Develop sophisticated predictive models supporting customer targeting, response prediction, retention and other marketing use cases. * Support models across the entire lifecycle including feature engineering, development, ongoing assessment and continuous improvement. * Understand core marketing concepts and meaningfully contribute to marketing strategy discussions on behalf of clients. * Ability to rapidly assess unfamiliar customer datasets, identify data\-quality considerations, and recommend appropriate analytical solutions. * Execute data preparation and campaign operations, inclu...

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