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Social Media Manager

Fruit of the Loom • Nashville, TN, US • published 2026-09-25 05:23:59.527744

Description

Role Purpose: ***This is an on\-site role based in Nashville, TN.*** Travel to Global Headquarters in Bowling Green, KY required as part of on\-boarding. The Social Media Manager shapes how the Fruit family of brands shows up, connects, and grows across owned social channels. This role sets the channel strategy, creative direction, brand voice, community standards, and measurement approach that turn social platforms into a meaningful front door for consumers. By combining cultural intelligence, audience insights, platform expertise, and performance data, the Social Media Manager delivers relevant storytelling that strengthens brand connection, expands engaged communities, and supports product discovery and commerce. Key Outcomes: Channel Strategy \& Audience Growth * Establish differentiated, platform\-specific strategies for each brand that align audience insights, cultural communities, consumer segments, and business priorities. * Grow engaged, high\-quality communities through a consistent, audience\-first approach tailored by brand. * Optimize platform investment, content mix, cadence, and format based on audience behavior, brand goals, and measurable performance. Publishing \&...

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