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Head of Marketing

Crisp • McAllen, TX, US • published 2026-10-16 20:20:29.702604

Description

*Are you a performance\-driven marketing leader who has personally managed seven\-figure consumer paid\-media budgets and can defend the acquisition economics behind your decisions—from media spend and cost per lead through qualified calls, signed cases, and revenue impact?* *Can you diagnose and correct performance declines across Google Local Services Ads, high\-cost paid search, TV/streaming, and out\-of\-home media while leading the operating discipline of a growing marketing department?* **Final question:** When faced with a challenge, do you get excited or run away? **Head of Marketing** * Location: McAllen, TX, USA (On\-Site Leadership Role) * Reports To: Chief Marketing Officer * Compensation: $210K–$240K base \+ 20–30% performance bonus * Relocation Support: Available * Role Type: Full\-Time \| Senior Leadership **The Role** Tijerina Legal Group PC is a high\-growth personal injury law firm competing in a demanding consumer legal market. Its marketing engine spans Google Local Services Ads, Google Ads and other performance media, TV/streaming, billboards and other out\-of\-home media, social/content, brand development, and intake/call\-center alignment. The Head of Marketi...

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