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Senior Manager, Co-Brand Growth Marketing - Samsung Galaxy Card

Samsung Electronics • New York, NY, US • published 2026-10-15 14:18:36.922649

Description

**Position Summary** 1\. Maximize marketing impact by developing an integrated communication strategy and marketing KPIs for the new product in accordance with the business and product strategy. 2\. Promote ongoing marketing communication by providing consistent goals and marketing direction to relevant marketing departments (PR, digital, media, campaigns, etc.). **Role and Responsibilities** Samsung Electronics America launched its first co\-branded U.S. credit card with Barclays (issuer) and Visa (network) in July 2026\. This role is strategically critical to scaling customer acquisition and driving account growth in the early phase of this newly launched business. You will own the acquisition strategy, upper\-and\-mid funnel optimization, and CAC performance across Samsung’s powerful owned ecosystem and external channels. This is an orchestration and influence role: you will set the growth strategy, direct external agencies, navigate legal and compliance approvals, and influence internal Samsung channel owners to execute your roadmap. You thrive on driving commercial results through cross\-functional leadership and matrix influence in a fast\-paced, regulated environment. * Grow...

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