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Marketing Manager – Hunting & Shooting

Swarovski Optik NA • Cranston, RI, US • published 2026-10-17 14:20:31.306005

Description

**Job Overview** We are seeking a dynamic and innovative Marketing Manager specializing in Hunting \& Shooting to lead our marketing initiatives. This role supports the growth of SWAROVSKI OPTIK and KAHLES in North America by expanding qualified demand, supporting conversion across retail and e\-commerce, and strengthening customer loyalty within the distinct audiences: hunting \& shooting. The role translates the priorities and positioning of two brands into audience\-specific category marketing strategies, including audience definitions, go\-to\-market and lifecycle marketing plans, content creation, while protecting the distinct identity, channel strategy, and product portfolio of each brand. Serves as the category product specialist and primary technical contact for media, key opinion leaders, partners, and relevant professional stakeholders; identifies trends early; and champions AI and emerging tools to sharpen targeting, accelerate content, and support informed, evidence\-based marketing decisions. **Duties \& Responsibilities** * **Category GTM plans:** Drive go\-to\-market and lifecycle marketing plans for both brands. Define target audiences, reasons to buy, USPs, positio...

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