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CRM and SMS Marketing Performance Analyst

Dollar Loan Center • Las Vegas, NV, US • published 2026-11-13 07:00:59.086765

Description

**Position Summary** The CRM Email \& SMS Marketing Specialist is responsible for planning, developing, executing, and optimizing customer relationship marketing campaigns across email and SMS channels. This role owns the customer communication lifecycle from strategy and segmentation through automation, deployment, testing, reporting, and optimization. Working closely with Marketing, Compliance, Operations, IT, Graphic Design, and Web Development, this position ensures timely, personalized, compliant, and data\-driven communications that support customer acquisition, retention, reactivation, and engagement. **Essential Duties \& Responsibilities** * Develop and execute email and SMS marketing campaigns supporting acquisition, retention, reactivation, and customer engagement. * Own the CRM marketing calendar and coordinate campaigns with promotions, holidays, store initiatives, and company objectives. * Build and maintain automated customer journeys including welcome series, abandoned application campaigns, referral programs, birthday campaigns, win\-back campaigns, payment reminders, and retention workflows. * Create audience segmentation using customer behavior, geography, lifecy...

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