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Senior Copy Strategist

HomeServe USA • Norwalk, CT, US • published 2026-10-25 08:05:11.415546

Description

**Position Overview:** We’re looking for a Senior Copy Strategist with experience and creativity to crank out response\-triggering copy and concepts for complete direct mail packages and other direct response materials. The Senior Copy Strategist will be a strong conceptual thinker with a passion for producing strategic, insight\-informed storytelling that drives acquisition and retention for HomeServe’s portfolio of home repair and protection plans. Under the supervision of the Copy Director, the full\-time, in\-house senior copy strategist will collaborate with other members of the creative team to create direct response assets that win in market. Wide\-ranging direct mail and direct response experience with a portfolio of proven winning campaigns, superior project management, and effective people\-relation skills are key qualifications for this role. This role requires a deep understanding of the interrelations between direct mail, digital, and DRTV marketing channels. A keen grasp of what resonates with a variety of audiences, across multiple media channels, will be critical. A track record of balancing quality and quantity for efficient speed to market is also required. This p...

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