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Web and Digital Content Specialist

Alfred University • Alfred, NY, US • published 2026-10-14 08:32:16.565806

Description

The Web and Digital Content Specialist manages day\-to\-day content across Alfred University’s website, blog, and other digital platforms to support student recruitment, increase institutional visibility and awareness, strengthen engagement, and advance University priorities. The Specialist develops, edits, publishes, and optimizes digital content that showcases Alfred’s academic programs, student experiences, faculty expertise, outcomes, and distinctive opportunities for prospective students, families, and other key audiences. The Specialist manages web content with a focus on improving how audiences discover and engage with Alfred University online. Using SEO best practices, website analytics, search data, and audience insights, the position identifies opportunities to increase organic search visibility, strengthen high\-priority recruitment and academic program pages, improve the user experience, and drive audiences toward actions such as exploring programs, visiting campus, requesting information, and applying. Working within established University marketing and communications strategy, the specialist independently manages assisgned web and content projects, monitors performanc...

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