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Brand Strategy Manager

JTI - Japan Tobacco International • Raleigh, NC, US • published 2026-10-06 01:33:33.794200

Description

At JTI we celebrate differences, and everyone truly belongs. **46,000 people from all over the world** are continuously building their unique success story with us. **83% of employees feel happy** working at JTI. To make a difference with us, all you need to do is bring your **human best.** What will your story be? Apply now! **Learn more:** **jti.com** **Brand Strategy Manager** -------------------------- **Why does this role exist?** The Brand Strategy Manager partners closely with the Portfolio \& Pricing Director to shape and execute the strategic direction of JTI LIGGETT’s RMC portfolio. This role is responsible for developing brand and portfolio growth strategies by leveraging consumer, market, and competitive insights to strengthen brand equity and drive commercial performance. The position leads portfolio initiatives across the entire marketing mix, whilst ensuring a compelling and consistent brand proposition across all consumer and trade touchpoints. **What will you do?** * Establish and drive the brand strategy, ensuring all initiatives align with overarching brand objectives and priorities. Monitor the performance of brand initiatives, evaluate their impact on sales and...

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