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Senior Copywriter - LEAF/Commercial Banking (Philadelphia, PA)

M&T Bank • Philadelphia, PA, US • published 2026-10-10 03:03:06.978091

Description

**Overview:** Assists management in shaping the voice and messaging of the LEAF (LEAF Commercial Capital Incorporated) brand by creating content that continues to achieve this, as well as updating brand voice guidelines to reflect these changes for less experienced copywriters to adhere to. **Primary Responsibilities:** Write and edit high\-quality, impactful copy for a range of marketing materials for LEAF, including but not limited to, website content, blog posts, social media posts, email campaigns, advertisements, product descriptions, and video scripts. Assist in developing and maintaining the brand's tone, voice, and style guidelines to ensure consistency across all communication channels and touchpoints. Craft compelling narratives in content created that captivate and connect with customers, effectively conveying the value and benefits of our products and services. Conduct research to understand leasing industry trends, customer needs, and competitive landscape, to inform the position’s efforts. Review and revise own work, as well as work of other team members, to ensure accuracy, clarity, and adherence to business brand guidelines. Manage multiple projects simultaneously, ...

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