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Digital Marketing Specialist

Altorfer - CAT • Cedar Rapids, IA, US • published 2026-10-03 09:13:43.188418

Description

Working Hours/Days: Monday \- Friday 8:00 \- 5:00 Overview: The Digital Marketing Specialist develops and executes digital marketing strategies that support lead generation, customer engagement, and brand awareness across Altorfer's business divisions. This role manages digital advertising, email marketing, website content, marketing automation, social media, and search engine optimization initiatives. Working closely with internal stakeholders, the specialist helps plan and implement campaigns that support equipment sales, rental, parts, and service growth. The position analyzes campaign performance and customer data to identify opportunities for continuous improvement and maximize marketing effectiveness. Success in this role requires a blend of creativity, analytical thinking, project management, and strong collaboration across teams. Basic Duties: * Assist in marketing responsibilities that support the company’s growth and development plans, overall image, and brand enhancement, build preference and awareness, improve customer experience. * Manage the company’s websites including Altorfer.com, Altorferag.com and CatRentalStore.com * Oversee Livechat, Hubspot and other digital m...

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