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BRAND MANAGEMENT DIRECTOR

Mexilink Inc • Houston, TX, US • published 2026-10-10 09:03:13.252452

Description

**Brand Management Director** The BMD defines the strategic direction and drives the commercial development of a portfolio of brands from international partners, while managing key stakeholder relationships within both the supplier organizations and MXL. The BMD leads a team responsible for planning and executing commercial and marketing strategies, ensuring cross\-functional alignment, effective resource allocation, and the achievement of revenue, profitability, and category growth objectives.**Your responsibilities will be:****Brand Strategy:*** Craft comprehensive brand strategies to integrate online, offline, and hybrid sales and marketing channels, ensuring a cohesive customer experience. * Present insights and strategies to leadership, guiding resource allocation and growth initiatives. * Study consumer behavior, competitor strategies, and market trends to develop targeted marketing initiatives. * Recommend innovative marketing tactics to increase brand visibility and customer engagement. * Develop strategies to penetrate untapped customer segments and expand the brand’s footprint nationwide. **Business Performance and P\&L Ownership:*** Align business goals with market \& co...

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