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SR DIR, PAID MEDIA & PERFORMANCE MARKETING

Jack in the Box • San Diego, CA, US • published 2026-10-23 02:05:07.125638

Description

**POSITION SUMMARY** This role is responsible for leading Jack in the Boxs paid media and performance marketing strategy, investment, execution, optimization, and measurement across the customer journey to build the brand, generate demand, and drive measurable customer and business outcomes. Partners with Brand Marketing, Digital \& Growth, Social, PR, Creative, Marketing Insights \& Analytics, and external media agency partners to deliver an integrated media approach. Leads the Paid Media team and external media agencies, fostering a culture of experimentation, continuous optimization, accountability, and performance. **KEY DUTIES/RESPONSIBILITIES:** ***Integrated Media Strategy \& Planning*** Leads the development of Jack in the Box's annual and campaign\-level paid media strategy across brand and performance marketing. Translates Marketing objectives, target audiences, commercial programs, and customer opportunities into integrated media and demand\-generation plans. Develops the channel strategy and investment approach across paid media, including television/video, streaming/CTV, audio, search, social, digital, programmatic, display, out\-of\-home and emerging channels, as appr...

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