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Senior Product Marketing Manager, Alexa Influencer and Social Operations, Alexa/ Alexa+ Brand Marketing

Amazon.com • Seattle, WA, US • published 2026-10-06 13:34:04.230668

Description

**DESCRIPTION** --------------- We are seeking a Senior Product Marketing Manager to drive the growth and execution of our Influencer Program while supporting broader Social Operations for Alexa\+ brand marketing. This individual contributor role is responsible for scaling the influencer program, identifying new opportunities, testing innovative approaches, and driving ideas from concept to execution, while also contributing to the operational excellence of our social media programs. The ideal candidate is a proactive, execution\-oriented marketer who combines creative thinking with strong operational rigor and a passion for the creator economy. Key job responsibilities Influencer Program Growth \& Execution Drive the growth and scaling of the Alexa\+ influencer program, identifying new creator partnerships, platform opportunities, and content formats to expand reach and engagement Lead the end\-to\-end execution of influencer campaigns, including talent sourcing, briefing, content review, approvals, and delivery across platforms (TikTok, Instagram, YouTube, Snapchat, and emerging channels) Proactively pitch and develop new ideas to evolve the program, including new content types, ...

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