All jobs → Partner boards

Public Relations & Influencer Manager

Fruit of the Loom • Nashville, TN, US • published 2026-09-25 05:23:59.528001

Description

Role Purpose: ***This is an on\-site role based in Nashville, TN.*** Travel to Global Headquarters in Bowling Green, KY required as part of on\-boarding. The Public Relations (PR) \& Influencer Manager strengthens brand relevance, reputation, and commercial performance by building a cohesive earned\-media, influencer, and affiliate ecosystem for the Fruit family of brands. The role converts brand and product priorities into culturally relevant narratives, trusted external relationships, and measurable marketplace visibility that expands share of voice, improves message resonance, and supports consumer engagement and sales. Key Outcomes: Strategic Narrative \& Storytelling * Deliver integrated earned\-media, influencer, and affiliate plans that translate brand priorities into clear, differentiated stories. * Establish message hierarchies, product narratives, and editorial roadmaps aligned to cultural moments, seasonality, and consumer needs. * Produce compelling external communications that improve message consistency, relevance, and action across channels. Earned Visibility \& Commercial Influence * Increase high\-quality brand and product coverage through always\-on and campaign\-...

Get jobs like this daily in Telegram: @careeri_bot