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Director, Social Media

Denny's • Spartanburg, SC, US • published 2026-10-15 14:18:36.910845

Description

**JOB SUMMARY** The Director, Social Media and Consumer Comms is a creative and strategic leader who will lead Denny’s consumer\-facing social and earned communications strategy, helping bring the brand to life in culture and conversation. This role sits at the intersection of brand strategy, social, PR, culture, and consumer engagement. The ideal candidate understands that social is more than a cntent channel and PR is more than media coverage. They are powerful tools for building brand relevance, driving conversation, and ultimately influencing consumer behavior. This candidate is equal parts strategist, storyteller, cultural connector, and team leader who can identify what people will care about, turn the insight into an idea, and rally teams to bring it to life. **ESSENTIAL FUNCTIONS** **Lead Social \& Consumer PR Strategy** * Develop and lead Denny’s integrated organic social and paid social strategy, ensuring both work together to build brand relevance, deepen consumer engagement, and drive traffic. * Own the broader social ecosystem across organic content, paid social, creators/influencers, community management, social listening, and real\-time engagement. * Establish a clea...

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