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Content & Digital Marketing Specialist

Pediatric Associates Family of Companies • Plantation, FL, US • published 2026-11-12 07:00:04.929586

Description

PRIMARY FUNCTION The Content \& Digital Marketing Specialist creates and runs Pediatric Associates Family of Companies’ (PAFC) enterprise social media, from short\-form video and copy to the organic content calendar and paid social campaigns, helping families find, trust, and choose PAFC practices. Content comes first in this role. The Content \& Digital Marketing Specialist writes, storyboards, and produces social content and short\-form video, and writes the creative briefs that guide designed assets. The role owns PAFC’s enterprise organic social calendar and paid social campaigns, using a deep understanding of what performs organically to shape paid social, and supports other paid channels as needed. Reporting is central to the role: turning performance data into clear insights about what it means for the business, and building those learnings into the next content calendars and campaigns. Because PAFC serves families across many locations and markets, this role calls for an experienced marketer with sharp attention to detail and a nuanced understanding of multi\-location social. This role reports to the Content and Digital Strategy Manager. ESSENTIAL DUTIES AND RESPONSIBILITIE...

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