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Event Programing and Virtual Events Marketing, Sr. Manager

Bloomberg Industry Group • Arlington, VA, US • published 2026-10-08 21:03:19.918723

Description

You will plan, develop, integrate, and implement the overall virtual event strategy to support revenue growth and increased penetration. Collaborating with product marketing, sales and go to market teams you will align virtual event initiatives with business objectives, optimize engagement, and ensure successful execution. You are responsible for understanding business objectives and changing market and competitive conditions to establish virtual event program objectives are met and within budget then report back to the business stakeholders on the success of the campaigns/programs.**What you will do:** * Develop and manage a strategic virtual event calendar, ensuring alignment with business goals and resource allocation. * Partner with the Demand Generation team to execute digital campaigns, lead nurturing, and audience engagement initiatives. * Coordinate with the content/news and the demand generation teams to enhance the volume and the quality of our content, MCLs and MQLs from virtual experiences. * Oversee virtual event production, ensuring seamless execution of technical, logistical, and operational components to drive successful outcomes * Track, analyze, and report on virt...

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