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Search Engine Optimization (SEO) & Content Marketing Specialist, Growth Marketing & Innovation

New York University • New York, NY, US • published 2026-10-06 13:34:04.220104

Description

Position Summary: The Search Engine Optimization (SEO) \& Content Marketing Specialist will drive visibility, inquiries, applications, and enrollments for NYU’s schools and graduate degree and certificate programs. In an ever\-evolving digital landscape where search engines and AI chatbots now shape how students discover and choose programs, we need a tenacious marketer to elevate NYU’s institutional position. Serve as a strategic driver of NYU’s long\-term financial health, directly impacting the enrollment funnel by ensuring significant applicant depth and strong institutional fit for prospective students through targeted SEO and high\-intent content marketing. Implement a data\-informed, AI\-assisted, and human\-centric strategy that cuts through the noise to attract, engage, and convert prospective students into enrolled NYU students. Grow the team’s capacity to advance the strategic priorities of Global Enrollment Management and Student Success (GEMSS), providing world\-class support to NYU’s school partners. Bridge the gap between technical search hygiene and compelling storytelling, ensuring NYU’s digital presence is as vibrant and impactful as our physical campuses. Whether...

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