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Sr. Digital Content Strategist & Writer

Carolina Biological • Burlington, NC, US • published 2026-10-23 20:05:56.706139

Description

The Senior Digital Content Strategist / Writer is responsible for leading the strategy, development, and optimization of customer\-focused content across the digital customer journey, while serving as a hands\-on writer and strategic content partner to the business. This role combines exceptional writing and storytelling skills with a strong understanding of digital content strategy, customer behavior, search, accessibility, user experience, and conversion, translating complex scientific, technical, and product information into clear, engaging, accessible, and customer\-focused content across websites, product detail pages, landing pages, email, campaigns, search, and educational content. **MAJOR RESPONSIBILITIES AND FUNCTIONS** **Content Strategy \& Development** * Lead content strategy and development across websites, product detail pages, landing pages, email, campaigns, articles, educational content, and other digital customer touchpoints, writing, editing, and optimizing compelling, benefit\-led content that supports product discovery, education, engagement, and conversion. * Translate scientific, technical, and product information into clear, approachable, customer\-focused m...

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