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Marketing & CRM Specialist

Zafiro Clothing • San Juan, PR, US • published 2026-11-14 00:59:19.900366

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Description

**Job Summary** As a Marketing \& CRM Specialist, you’ll turn customer and campaign data into focused marketing that supports lead generation and demand generation. You’ll build and manage multichannel campaigns, strengthen marketing automation, and monitor digital marketing performance. Your work will connect marketing and sales teams, helping them reach relevant audiences with timely, useful communications. **Duties** * Set up and manage digital marketing campaigns, email campaigns, and automated journeys; apply lead segmentation and product market segmentation to tailor outreach. * Use CRM systems and platforms such as Salesforce, Marketo, Eloqua, HubSpot, Pardot, and Salesforce Marketing Cloud to support campaign execution and marketing operations. * Track campaign performance with Google Analytics, web analytics reporting, attribution modeling, and data analytics tools; share clear findings to guide improvements. * Collaborate across marketing, sales, and other teams on campaign priorities, project management, and B2B marketing initiatives. * Your impact: By connecting campaign insights with relevant audience segments, you help sales teams engage prospective customers with mor...


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