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Digital Marketing/Communications Specialist II: Paid Media Trafficking — Ad Serving, Tagging & Creative Rotation

Cox Automotive • FL, US • published 2026-10-04 01:41:21.038169

Description

* **This position is remote/work from home. You need to reside within the Eastern or Central Time Zones (Atlanta is preferred). If you live near any of the office locations listed, the role will be hybrid.** The **Digital Marketing / Communications Specialist II** owns ad serving and trafficking operations for paid media. This role traffics creative and tags into the ad server and buying platforms, manages creative rotation and weighting across flights, and resolves delivery and impression discrepancies between the ad server, publishers, and buying platforms. Every paid media campaign depends on this work being correct before launch and monitored after it. As ad serving moves in\-house, this role is accountable for ad\-serving hygiene and for the operational discipline behind the ad\-serving vendor investment: clean placement structures, accurate tag implementation, retired trafficking sheets, and reconciled delivery counts. Specialist II coordinates with the Activation Senior Specialist on launch sequencing, with Marketing Technology and web teams on site tag implementation, and with publishers and ad\-serving vendors on technical troubleshooting. **What You'll Do** **Creative Tra...

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